Uniquely Finnish - Graphic instructions for using the label

		For Entrepreneurs
		Make the quality management system of Your company a tool for constantly improving Your company. Let a panel of experts assess the improvement possibilities of Your product. Make domestic origin a competitive asset! Turn the strict quality criteria to Your advantage. Gather and utilize customer feedback. Make quality and a clear vision standards of the planning, production, finishing and marketing of Your products/services. Develop yourself and Your product to improve the competitivity of Your company and You will be able to join the group of The Uniquely Finnish quality companies.

· Costs of the Label

· Benefits

· Using the Label

· Contacts

· Material database

Graphic instructions for using the label

The colour

The primary colour of the joint label is blue. The blue colour makes the label expressive. You can boost the label with blue colour by using an entirely blue label or by using a combination blue and black.

The shade of blue of the label is defined according to the PMS (Pantone Matching System). Therefore the PMS number for the label is 300.
In the four-colour system the blue is 100% cyan, 43% magneta and in newspaper colours it is 100% blue, number 4.

The text

The font of The Uniquely Finnish quality label is Garamond bold.
The text or the font of The Uniquely Finnish label must not be modified unless
- the company wishes to highlight the own municipality or province –in this case it is possible to replace the Swedish text on the label by the name of the municipality or province.
- In overseas marketing You can replace the Finnish text by the following texts in foreign languages
  - Swedish / Bäst i Landskapet
  - English / Uniquely Finnish
  - German / Qualität aus Finnland
  - French / Exclusivement Finlandais

The Uniquely Finnish label (black and white)

It is also possible to use The Uniquely Finnish label in black and white.

The rules for using the label

the label can only be used by a company which has been granted the right to use the label
the label is product orientated and the new products of the companies must be accepted by the panel before the label can be used, the quality system must also be modified to apply to the new products as well
the label must be used in its original form and placed in such a position that the Finnish flag flutters horizontally
no other labels can be placed in the immediate surroundings of the label
it is useful to use the label on the products, on printed materials and on electronic materials
when the label is used for general marketing the product or the product family which has been branded with the label must be mentioned
You can enquire more information on using the label from ProAgria Rural Advisory Centres or from ProAgria Association of Rural Advisory Centres

Joint marketing material

With The Uniquely Finnish label You may order material from ProAgria Association of Rural Advisory.

Part of the product range are

aprons
stickers
brochures
additional guiding material to be placed on the shelves in stores
Uniquely Finnish Collection

Uniquely Finnish is a registered collective mark/control mark, which is granted by ProAgria Association of Rural Advisory registered association to companies which fulfil the criteria defined for different types of companies. An authority, association or institution whose duty it is to check or supervise goods or services or to issue directions regarding them may, by means of registration, obtain the exclusive right to a special mark to be used on goods or services subject to control or supervision (control mark). The marks referred to in this Act shall be called collective marks. Collective marks are special types of trade marks. Collective marks are trade marks which several companies are allowed to use simultaneously. Collective marks are collective marks and control marks. (Act on Collective Marks 5.12.1980/75, Act on Collective Marks 10.1.1964/7).

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